⭐⭐ Every entrepreneurial adventure begins with the courage to take the first step.

🔆 According to INSEE, the motivations for creating your own business are mainly: the desire to be independent, the taste for challenge or the need to create your own job. Knowing why we want to create our own company allows us to identify our weaknesses, our ambitions and thus reveals our deep personality.

• Do you have an excellent idea for starting a business but you don't know where to start?
• Are you looking for advice from a professional to turn your idea into a successful business?

An innovative business creation idea, an opportunity, a period of forced unemployment... The motivations for starting a business are specific to each person and result from a very personal journey. An INSEE study looked into the question and revealed that the majority of entrepreneurs live this adventure out of a desire for independence and a taste for entrepreneurship.

I am Paul, a financial auditor with extensive experience in the field of accounting and business financial management on the one hand and on the other hand I am a digital marketer with extensive experience in web marketing.

I obtained my master's degree in business financial management accounting. Two years later, I obtained my professional license in marketing.

💡Advice is crucial when starting a business

Advice plays a crucial role in starting a business by providing experienced perspectives, helping to avoid common mistakes, and offering strategic guidance, thereby contributing to business growth and sustainability.

⭐What are the reasons for business setbacks?

Creating a startup or a business is not always easy. Many companies find themselves bankrupt shortly after launching. Indeed, according to INSEE, one in five companies goes bankrupt during its first two years and around 40% of them fail during the first five years. For startups, the failure rate even reaches 80%. However, there are no official statistics on the final figures.

• So, how to get out of trouble and avoid getting stuck in it?
• What are the most common mistakes made by new entrepreneurs?

✍️ The different failures that can be the basis are:

Failure #1: The financial problems of businesses

The financial problems of companies constitute a significant part of their failure. Indeed, it is not uncommon to see young entrepreneurs underestimate the investments to be made at start-up and disregard the financial forecast. This leads them to have poor cash flow management. As a result, they fail in the first years of their existence

Failure #2: The absence of a business plan

The business plan is a very important element in the success of your business. It allows you to structure your project and help you make good decisions. In addition, it provides a means of measuring the viability of the project and its financial strength.

Failure #3: Lack of market demand

One of the biggest reasons businesses fail is lack of market demand. Indeed, if your product or service does not attract anyone, your business will not be able to survive. Unfortunately, there are no real ways to avoid this problem.

Failure #4: Competition between companies

Business failure can result in market competition that is too tough. This is one of the most important causes of failure.

Failure #5: Legal non-compliance

You can also find yourself failing because of the transgression of legal norms. For example, it is often the founders who draft the company's statutes without resorting to a professional, such as an accountant.

Failure #6: A bad business marketing strategy

Your product may be the best, but if no one knows you and no one is aware of its existence on the market, you will never be profitable.

So, can you answer these three questions for me❓

1. What is your passion or area of expertise that you would like to leverage in your business?
2. What problems or needs in today's market do you think you can solve with your business?
3. Have you identified significant demand for your product or service?

✓ If yes, congratulations 👏👏
✓ Otherwise, we will discuss much better together in order to find a solution to these questions.

So, what does Paul offer us?

⭐⭐Contents

1. Call via ComeUp direct for a maximum of 2 hours: we will have a call which will allow me to fully master your business creation project. During this call, we will review your business idea in detail. We will discuss your goals, your vision, and the specific details of your project.

2. Business plan: I will write a detailed business plan, including a financial analysis in these points:
-Executive summary

• Market analysis
• Key figures and financial needs
• Economic model
• Business model canvas
• Products and services
• Structure and shareholding
• Business location
• Human resources
• SWOT analysis
• Competition analysis
  Strategy

3. Market research and financial analysis: I will carry out a market study following these points:

• Methodology
• Introduction
• Market presentation
• Demand analysis
• Customer analysis
• Obstacles to purchasing
• Analysis of the offer
• Key players
• Distribution systems
• Regulation
• Target market
• SWOT analysis
• Competition analysis
• PESTEL environment
• Porter analysis
• Key factors of success
• 4P analysis
• Risk management matrix
  -Advice and recommendations
• Balance sheet
• The sources

4. Financial forecast: here, you will have:

• Financial plan
• Forecast turnover
• Estimated Overhead Costs
• Salaries & social charges
• Depreciation table
• Break even
• Projected income statement
• Intermediate management rebate
• Break even
• Need in funds
• Cash flow statement.

6. Marketing and Sales Plan:

• Customer acquisition strategy
• A marketing strategy adapted to your market
• Marketing objectives
• Positioning
• Business objectives
• Investment
• Communication plan
• Analysis of objectives
• Budget
• Execution plan
• Responsibilities of each team member
• Adequacy Report

7. Financing Strategy:*
There are several financing strategies, including self-financing, bank loans, equity investors, and crowdfunding. I will mainly focus on:

• Financial needs:
• Analysis of borrowing capacity
• Search for investors
• Use of own funds

8. Risk management: it generally involves the following steps:

• Identification of risks
• Risk analysis
• Risk Assessment
• Risk management strategies

9. Professional specifications

• Deep analyze
• Clear identification of context and environment
• Precise definition of the problem solved by the project
• Clear definition of key objectives
• Precise identification of the target audience
• Identification of constraints and limits
• In-depth definition of functional needs
• Specification of your requirements and preferences
• Highlighting sources of inspiration
• Detailed development of user stories

10. Project management

• Cover page of your project: This page contains information about the project and its sponsors.

• Summary sheet: It presents the project leader and the project summary. It is usually presented in table form.

• Project Summary: This is an essential part of writing any project. He had to present the project succinctly. Partners or investors reading the document no longer need to read the entire document to understand what the project is about.

• Context: This section must include the political, economic, social, technological, ecological, cultural, geographic, institutional and environmental characteristics of the environment in which the project takes place.

• General and specific objectives: This part is decisive for any project. To do this, the author must precisely formulate development objectives, that is to say global objectives and specific objectives resulting from constraints motivating the project proposal. The project objectives must specify the tangible and quantifiable results expected from the research project, i.e. the final product.

• Expected results: The expected results must be developed according to the objectives set, the technologies to be developed, the skills or abilities to be acquired or strengthened, the impact on the level of development of the beneficiaries, the institutional capacities to strengthen partnerships.

• Targets and Beneficiaries: All categories of beneficiaries of the project results (producers, small and medium-sized processing or marketing companies, industrialists, consumers, etc.) and specify to what extent these results contribute to their social development . /or professional. Provide targets and beneficiaries with the reasons behind their choices.

• Activities: The different activities linked to the expected results must be described. This includes design and implementation activities, but also monitoring and evaluation activities and activities aimed at promoting the results obtained (publication, dissemination of results through appropriate channels).

• Potential impact of the project: This involves determining the impact that the implementation of the project can have on society. Therefore, this analysis was successfully carried out using the PESTEL tool.

• Partners: This involves listing the partners (NGOs, public or private agencies) who may be involved in the implementation of the project and explaining why they are important.

• Intelligent analysis: This involves setting specific, measurable, achievable, realistic and intermediate goals. These objectives must be clear and easy to understand in order to be as effective as possible.
  Ultimately, this saves businesses time and money.

• Activity calendar: The calendar must be presented in such a way as to respect the strict planning of activities on a monthly or quarterly basis for the entire period covered by the project.

• Communication and visibility of the project: This involves listing the appropriate channels to make the project known to the public.

• Available means and sought means: This will involve taking stock of the available means and what project leaders need to implement their projects.

• Supply and demand study: this work consists of studying the market in which the project is located and carrying out a supply and demand analysis of this market. This work will make it possible to determine the bases of the company's positioning strategy.

• The detailed budget: The budget will show the total annual costs of the project, the contribution of the promoter and possibly other partners.

✓ NB: You will have a document of maximum 30 pages in Word or PDF format for each content

Questions ❓ Don’t hesitate to contact me.

👏👏 Kind regards, Paul.