📈 Every well-thought-out strategy is the engine that propels a business into the future, turning obstacles into opportunities and dreams into reality.

• What are the short and long term objectives of your company?

• What is your company's overall vision for its future?

• Who are the main competitors and how does your company position itself against them?

An entrepreneur must absolutely deploy a strategy to develop and sustain his business. This will allow him to set a course and goals to achieve.

In practice, many entrepreneurs have no real strategic thinking (other than imitating a competitor), or have worked on it quickly, but informally.

However, the absence of a clear strategy can have, in the medium and long term, harmful consequences on the development of the company.

I am Paul, a financial auditor with extensive experience in the field of accounting and business financial management on the one hand and on the other hand I am a digital marketer with extensive experience in web marketing.

I obtained my master's degree in business financial management accounting. Two years later, I obtained my professional license in marketing.

✍️First, what is business strategy and how to implement it?

Business strategy includes defining the vision and mission of the company to create value and determining the choices to make to achieve the set objectives: how to allocate resources and skills, they are financial, physical , human, technical, marketing, ETC. ?

Every business founder must develop a business strategy.

Today, the environment is changing more and more quickly, with different levels of uncertainty depending on the sector of activity.

Without a clear strategy, the entrepreneur suffers from events and reacts (when he is able) rather than acting. Additionally, strategic thinking allows you to understand your environment and then use that information to make good choices.

The deployment of a business strategy revolves around three elements:
✓ diagnosis,
✓ the choices,
✓ strategic deployment.

⭐⭐ How do I implement your premium business strategy?

Implementing your business strategy will be done in 5 main steps.

To define the general strategy of your company, you will first have to answer several questions:

• The mission of your company: Why does it exist? What is she doing ?
• Your company's vision: where should it go?
• The values of your company: what are the fundamental operating principles of your company?

The company's mission concerns its current activity while the vision is a projection into the future, over the long term. It reflects the ambitions of the company.

The strategy involves carrying out a diagnosis, both internal and external, of the company's environment. Appreciating the environment is not simple, because it is unstable and constantly evolving.
We will have 3 diagnoses to make including:

👉 The overall diagnosis with the SWOT analysis

SWOT analysis is a strategic analysis tool that allows you to highlight the different possible strategies.

The analysis is structured around the following 4 elements: strengths, weaknesses, opportunities and threats. External and internal strategic diagnostics will feed it

👉 The external strategic diagnosis

This analysis allows us to understand the environment in which the company operates. It consists of studying:

• The macro-environment of your company (The PESTEL model is one of the tools that can be used to carry out this analysis.),
• The micro-environment of your company (Porter's 5 forces allow you to carry out a diagnosis of the micro-environment of the company.)

👉 The internal strategic diagnosis

This diagnosis, for its part, allows you to detect the strengths and weaknesses of your company. It will be used to identify potential sources of competitive advantage.

An objective is a result to be achieved. It must be ambitious, precise, quantified and defined in time. It must be able to be monitored effectively, analyzing the differences between reality and forecasts. In the plan (step 5), the objectives will be broken down into actions.
We will use the SMART method

Our goal will be to achieve better results than your competitors. Three major theoretical models of competitive strategy are described by Porter:

👉 the so-called specialization strategy, which consists of focusing solely on a niche market.

👉 the strategy of cost domination, the objective of which is to have a cost structure lower than that of competitors.

👉 the strategy of differentiation, which consists of relying on distinctive criteria in terms of the products or services offered, compared to those of competitors. Here, the distinctive criteria do not relate to prices.

We must build a strategic plan that will explain how you intend to achieve your objectives and how you use your resources and skills.

First of all, the strategic objectives must be broken down into operational objectives, more action-oriented thanks to their short-term horizon.

For each of them, it is necessary to determine:

• a period (start and end),
• the resources allocated (human, financial, material resources),
• and indicators that allow their performance to be measured.

😔 And now, what do you offer us Paul?

NB: you will have a document of 40 pages maximum in word or pdf format at the end of the work.

Questions ? Do not hesitate to contact me.

💐💐 Looking forward to collaborating with you on your project!